Simon Cowell has a way of finding people who become YouTube sensations overnight. Please meet ‘General’ Larry Platt. People are tweeting about the song 62-year-old ‘General’ Larry Platt wrote and performed to the judges on the Jan. 13 episode of American Idol during the Atlanta, Georgia auditions. Granted, he doesn’t have the singing ability of Susan Boyle, but that’s not going to stop him from becoming a trending topic on Twitter.

Susan Boyle went from nothing to something in less than a week. Platt is on his way as well with his catchy tune that Cowell was quoted as saying, “I have a feeling this will become a hit.” He’s right. Here’s the remix for all you Pants on the Ground fans:

UPDATE JAN. 17, 2009

In less than a week, “General” Larry Platt’s song has become a pop culture reference.  Brett Favre of the Minnesota Vikings is seen here singing Pants on the Ground in the locker room during a playoff game:

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Strolling through your local OfficeMax or Office Depot is like walking through a museum of office items that seemed like things we couldn’t live without just a few years ago.  Now they’re obsolete thanks to the progress of the smart phone.

The Rolodex

rolodex

Ah yes, here it is, the infamous “rolodex”.  A full rolodex was a badge of honor—the more connections you had in your rolodex, the better.  You could get hired just by the names you had in your rolodex.  Imagine carrying that thing around with you.  Now we have connections through LinkedIn, and we can access LinkedIn through an app on our phones.  The idea is still the same—if you have quality connections in social media, you can still wear it like a badge of honor, and you might even get hired because of it.

Floppy Discs

base_media

Remember copying files to a floppy either to transfer to another computer or back up?  Remember when the hard case floppy’s replaced the larger softer floppy’s that had an opening that exposed the actual disc?

Yellow Pages

yellow-pages-

Thanks to Google you can find anything on your phone with interactive maps and all sorts of dynamic aggregated data.  Gone are the days when you’d pull out a big thick stinky book that was most likely not up to date to find a number or address to a business.  And forget about trying to look up any sort of government office in the “blue pages”.  Chances are you had an entire cabinet full of yellow pages and white pages.  Now you can find all that stuff on a device that fits into your pocket.

Cassette Tapes

cassette02

I can’t even think of the last time I saw one of these but remember how everyone had cassettes all over the place?  In the car, in the office all over the place full of personal notes, lectures or music.  60-minute tapes weren’t long enough, but 90-minutes tapes were too long and you’d have to fast forward to the end of the tape to start the other side.

Once CD’s came out they made the cassette a thing of the past.  Smaller, more durable and capable of holding more data—the CD and DVD too are on the verge of being obsolete thanks to the smaller flash drives that fit on a key chain and hold gigs of data, music or movies.

Stamps (that you lick)

forever-stamp

Stamps now come with adhesive backing so all you have to do is peel and stick.  It’s too bad because I used to like licking the stamp and smearing it around on the envelope before it dried in place.  Luckily, with adhesive backed stamps, you have a 100% success rate whereas stamps you lick would come off 5% of the time, but there’s only a 50% chance that’s accurate.

Answering Machine

answering mach

First there was the telephone, then there was the answering machine.  Then there were infomercials for tapes you could order with jingles about not being home and leaving a message.  Remember rewinding the tape so you could check your messages?  That was before there were “voice mail” messages.  Answering machines made great strides when they made it possible to check your messages from a remote location.

Now you just pick up your cell phone and get your messages anywhere, any time.  Seems the smart phone has replaced many of these “must-have” items from yesteryear.

Maps

foldedmap

I can remember being a kid going on family vacations just like the Griswold’s.  We’d be packed into the family station wagon driving for hours with no air condition and no idea where we were going.  My Dad was not a real fan of asking for directions and wasn’t real good about reading maps.  Maps were not the most user friendly tools—they’d tear, you had to have a different map for each place you were going to and they were hard to read with small type.

Now there’s GPS navigators or Google maps.  Just type in the address, or better yet, search for it.  You’ll get turn by turn directions, street views and even current traffic conditions.  Most of these now obsolete items were all made so by the smart phone.

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The Gloved Brand

July 12, 2009

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Maria can be found on Twitter @themaria
Her blog is http://themaria.me
Last time I wrote about branding, I wrote about Method, a consumer brand. Corporate branding is still alive and well (albeit trickier to maintain due to fragmentation of the ever-growing number of media channels), but other forms of branding have started to come to the forefront. [...]

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IgniteBoulder 5

July 2, 2009

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If you had 5 minutes on stage, what would you talk about?  If you haven’t seen Ignite yet, it’s a worldwide movement coming soon to your home town.  The idea is simple—people submit an idea of what they want to talk about, the community votes on what they want to hear, speakers are picked.  The [...]

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5 ways to build your brand in a down economy

July 1, 2009

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5 ways to build your brand in a down economy.

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Social Media Landscape

July 1, 2009

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Social Media: The Five-Year Forecast

June 25, 2009

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Image by stevegarfield via Flickr

destinationCRM.com: Social Media: The Five-Year Forecast.

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What is a Brand? – Guest Blogger: Maria Ogneva

June 24, 2009

ShareMaria can be found on Twitter @themaria or @thegoodemaria
Her blog is http://themaria.me or Goodewinejourney
What is a brand? An old marketing professor once said (and I am paraphrasing here), a brand is like a human, it’s like your friend. A successful brand should be about something, should stand for something, and should be easily described in [...]

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#SocialBranding

June 18, 2009

ShareThe concept of branding has splintered into various sub categories.  Before we had corporate branding and that was it.  Now, thanks to social media, the concept of “Personal Branding” has become a buzz word.  Personal branding really started to take shape in early 2009 when individual people started to think about how they appear on [...]

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Brand FAIL: Hellmann’s Mayonnaise

June 11, 2009

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I get it. Green is the new black. Suddenly every multinational company is “green”. Not because they really are, but because they say they are. Talking the talk, but not walking the walk.
Take the new Eat Local campaign Hellmann’s is running right now. The intention is a good one, because [...]

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