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CONVERSATION - From the early days of human connection online with Bulletin Boards and American Online, to the current Web 2.0 landscape, conversation is at the center of why we’re on social network sites. Conversation is the oil that makes social media run smoothly. Become a master at conversation.
CONNECTION - Social media provides a number of ways to connect with others who share a similar interest.
CORE VALUE - Successful personalities in the social space share similar core values: Be authentic, be transparent, be engaging, etc..
COLLABORATION - the chemistry between people, and how they interact on a specific goal is key online and in real life. Web development teams often put the ability to collaborate at the top of their priority list, even ahead of the skills each team member brings.
CONDUIT - Provide a stream of relevent and useful information. From personal photos, to news articles, your audience most likely feels overwhelmed with all the information being broadcast on social networks. Take that into consideration when sharing information that has a value to THEM.
CULTURE - Each social network has its own culture. More specifically, each social network serves a purpose.
CONSISTENCY - Being a conduit of information is only half the equation. There’s almost an 80/20 rule where 80% of the information you share might be filtered out or missed by your target audience, and 20% will the mark.
COMMUNITY - Build a tribe. Have a sense of community. Each friend on each network offers an opportunity to connect on a personal level. The other C’s will determine how strong your online community (tribe) will be.
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{ 6 comments }
These are great.
I'm inclined to think that "social branding" is a misnomer. An organization's branding efforts cannot be limited to its social media tools. Quite simply, i think these could be the "8 C's of Social Media" or "SM communication." Perhaps this is semantics, but I encourage all branding types and/or marketeers to steward the terminology with vigor, as they are grossly misunderstood as things are!
And the 9th C, Rick…Cheers for posting this!
No, Todd– not cheers but chug-a-lug!
Seriously, Rick, great list you have up here! Off to build a tribe (^-^)´´ …
Interesting, I was just writing similar perspective in my Blog post last night….
http://theartofoutofwork.blogspot.com/
Good Luck everyone!
Rick, nice post. The 8 Commandments of SM I shall forever have as a bookmark…
I totally agree Rick!… So frustrating when my off-line friends that just say.. "why do I care if you are taking a nap…". hard to explain that "WE" don't twitter about that! well.. maybe sometimes!